Marketing funnel: why you need one and how to create it.
Growing an audience is nice. Getting traffic to your website or profile page as well.
But if it doesn’t help you make money, it won’t do much for your business.
It is so frustrating to get people coming to you and see your revenues not taking off.
You feel you are wasting your efforts and can’t find out to convert visitors into leads and customers.
The solution?
A sales or marketing funnel that efficiently drives your audience to your paid offer (product or service).
Don’t know how to use marketing funnels to reduce the wastage of your time and energy, and start making more money? Read on!
What is a marketing funnel?
Marketing funnels are a concept that the marketing expert Seth Godin calls “one of the best-kept secrets in the world of direct marketing.”
Marketing funnels seem complicated, but they’re actually a very simple way of looking at marketing. The idea is that you take a potential customer through different steps on their way to becoming a paying, loyal customer.
An example of a sales funnel is the following 5-step funnel:
- Awareness: someone sees your ad or hears about…
