Growing an audience is nice. Getting traffic to your website or profile page as well.
But if it doesn’t help you make money, it won’t do much for your business.
It is so frustrating to get people coming to you and see your revenues not taking off.
You feel you are wasting your efforts and can’t find out to convert visitors into leads and customers.
A sales or marketing funnel that efficiently drives your audience to your paid offer (product or service).
Don’t know how to use marketing funnels to reduce the wastage of your time and energy, and start making more money? Read on!
What is a marketing funnel?
Marketing funnels are a concept that the marketing expert Seth Godin calls “one of the best-kept secrets in the world of direct marketing.”
Marketing funnels seem complicated, but they’re actually a very simple way of looking at marketing. The idea is that you take a potential customer through different steps on their way to becoming a paying, loyal customer.
An example of a sales funnel is the following 5-step funnel:
- Awareness: someone sees your ad or hears about your brand for the first time
- Consideration: the person looks into what you have to offer and becomes interested in it
- Conversion: the person makes an initial purchase and becomes a customer
- Loyalty: the customer (hopefully) returns to buy from you again and again
- Advocacy: the customer recommends you to friends and family, giving you new customers.
The imagery behind the word funnel tells the benefit of using them: funnelling a large audience into a process to convert them into customers.
The principles of a marketing funnel
There are many ways of creating a marketing funnel.
I would recommend starting with the bottom of the funnel: the destination, that is the product or service you want to sell.