The Invisibility Paradox

Why Creating Good Content Is Making You Less Visible (And How to Fix It)

Photo by David DINTSH on Unsplash

There are too many creators.

Or rather, too many creators posting average content.

And you are invisible.

This is not your fault, you don’t have the strategy and systems to go beyond that. I know because I’ve been there — trying to build something meaningful while juggling ADHD, ASD, and a baby who thinks sleep is optional.

Let me paint you a picture of what’s happening right now: Everyone can create content and post it, especially with AI tools. Click a few buttons, write a few words, and boom — you’ve got a full article, a thread, or even a video. (Trust me, I’ve experimented with this stuff while my baby was napping. It works.)

This will only get easier and better with time.

And being a creator is now seen as a career path by kids watching Mr Beast make millions. Much more appealing than being stuck in a cubicle doing meaningless work, right?

That’s actually great. I want to live in a world where people can make a living doing what they love. That’s why we’re both here!

But here’s the vicious cycle this creates:

• More creators flood the space daily